Logo Score Index

The world's most famous logos, scored.

We ran 487 iconic brand logos through our AI and ranked them by overall design score. Explore the index, then see how your own logo measures up.

Logos scored
487
Average score
82
Industries
17
Score range
56–94

Fashion logos score highest

Average score by industry across the index. Bars are relative; the number is the true average.

  • Fashion87
  • Construction86
  • Healthcare84
  • Automotive83
  • Technology82
  • Entertainment82
  • Finance82
  • Telecommunications82
  • Sports82
  • Travel81
  • Education81
  • Food & Beverage80
  • Energy80
  • Insurance80
  • Retail79
  • Agriculture75
  • Real Estate72

The full ranking

Showing 487 of 487 logos

  1. 1GucciFashion94
  2. 2HBOEntertainment94
  3. 3NikeFashion94
  4. 4AppleTechnology93
  5. 5Walt DisneyEntertainment93
  6. 6Walt Disney PicturesEntertainment93
  7. 7GoogleTechnology92
  8. 8TiffanyFashion92
  9. 9AdidasFashion91
  10. 10BulgariFashion91
  11. 11Coca-ColaFood & Beverage91
  12. 12HermèsFashion91
  13. 13Rolls-RoyceAutomotive91
  14. 14AudiAutomotive90
  15. 15BoeingTechnology90
  16. 16Calvin KleinFashion90
  17. 17ChanelFashion90
  18. 18Johnson & JohnsonHealthcare90
  19. 19KoenigseggAutomotive90
  20. 20MaseratiAutomotive90
  21. 21Mercedes-BenzAutomotive90
  22. 22Morgan StanleyFinance90
  23. 23PradaFashion90
  24. 24VespaAutomotive90
  25. 25CaterpillarConstruction89
  26. 26Columbia PicturesEntertainment89
  27. 27Dolce & GabbanaFashion89
  28. 28Giorgio ArmaniFashion89
  29. 29GivenchyFashion89
  30. 30Harvard UniversityEducation89
  31. 31LamborghiniAutomotive89
  32. 32LVMHFashion89
  33. 33NintendoEntertainment89
  34. 34NvidiaTechnology89
  35. 35VersaceFashion89
  36. 36YouTubeTechnology89
  37. 37Air FranceTravel88
  38. 38Bethesda SoftworksEntertainment88
  39. 39British Broadcasting CorporationEntertainment88
  40. 40Brown UniversityEducation88
  41. 41BurberryFashion88
  42. 42DreamWorksEntertainment88
  43. 43FerrariAutomotive88
  44. 44Hugo BossFashion88
  45. 45HummerAutomotive88
  46. 46JPMorgan ChaseFinance88
  47. 47LexusAutomotive88
  48. 48Marvel ComicsEntertainment88
  49. 49Meta PlatformsTechnology88
  50. 50NasdaqFinance88
  51. 51Paramount GlobalEntertainment88
  52. 52SamsungTechnology88
  53. 53Sony Mobile CommunicationsTelecommunications88
  54. 54SwarovskiFashion88
  55. 55Victoria’s SecretFashion88
  56. 56Air New ZealandTravel87
  57. 57AmazonRetail87
  58. 58BalenciagaFashion87
  59. 59BentleyAutomotive87
  60. 60DeepSeekTechnology87
  61. 61École polytechniqueEducation87
  62. 62FendiFashion87
  63. 63HarrodsFashion87
  64. 64InfinitiAutomotive87
  65. 65LacosteFashion87
  66. 66LG ElectronicsTechnology87
  67. 67MaerskTravel87
  68. 68Marvel StudiosEntertainment87
  69. 69MaybachAutomotive87
  70. 70MicrosoftTechnology87
  71. 71NBCUniversalEntertainment87
  72. 72Olympique de MarseilleSports87
  73. 73PixarEntertainment87
  74. 74Princeton UniversityEducation87
  75. 75PumaFashion87
  76. 76Royal JordanianTravel87
  77. 77Samsung ElectronicsTechnology87
  78. 78ShueishaEntertainment87
  79. 79TfLTravel87
  80. 80ToyotaAutomotive87
  81. 81University of Southern CaliforniaEducation87
  82. 82Vanderbilt UniversityEducation87
  83. 83VisaFinance87
  84. 84Volvo CarsAutomotive87
  85. 85YG EntertainmentEntertainment87
  86. 8620th Century StudiosEntertainment86
  87. 87AB VolvoAutomotive86
  88. 88AccentureTechnology86
  89. 89Air CanadaTravel86
  90. 90AMDTechnology86
  91. 91Aston Martin LagondaAutomotive86
  92. 92BlackRockFinance86
  93. 93Canadian Broadcasting CorporationEntertainment86
  94. 94Comedy CentralEntertainment86
  95. 95Deutsche BankFinance86
  96. 96ExxonMobilEnergy86
  97. 97German Federal BankInsurance86
  98. 98HitachiTechnology86
  99. 99JollibeeFood & Beverage86
  100. 100LegoEntertainment86
  101. 101LincolnAutomotive86
  102. 102LogitechTechnology86
  103. 103London UndergroundTravel86
  104. 104LucasfilmEntertainment86
  105. 105ModernaHealthcare86
  106. 106QualcommTelecommunications86
  107. 107RosneftEnergy86
  108. 108Sony Interactive EntertainmentEntertainment86
  109. 109Square EnixEntertainment86
  110. 110TataAutomotive86
  111. 111ToggAutomotive86
  112. 112VolkswagenAutomotive86
  113. 113Western UnionFinance86
  114. 114XTechnology86
  115. 115AdobeTechnology85
  116. 116BinanceFinance85
  117. 117BridgestoneAutomotive85
  118. 118CanonTechnology85
  119. 119CapcomEntertainment85
  120. 120Cartoon NetworkEntertainment85
  121. 121CasioTechnology85
  122. 122CitroënAutomotive85
  123. 123Deutsche TelekomTelecommunications85
  124. 124DreamWorks AnimationTechnology85
  125. 125ElectroluxTechnology85
  126. 126EmbraerTravel85
  127. 127EuronextFinance85
  128. 128Fujifilm CorporationTechnology85
  129. 129HoldenAutomotive85
  130. 130International Maritime OrganizationTravel85
  131. 131Khan AcademyEducation85
  132. 132Leica CameraTechnology85
  133. 133McDonnell DouglasTechnology85
  134. 134New York TimesEntertainment85
  135. 135Northrop Grumman CorporationTravel85
  136. 136PetrobrasEnergy85
  137. 137Robert BoschTechnology85
  138. 138ScaniaAutomotive85
  139. 139StarbucksFood & Beverage85
  140. 140Studio GhibliEntertainment85
  141. 141Universal Postal UnionTelecommunications85
  142. 142University of ChicagoEducation85
  143. 143University of Paris 1 Pantheon-SorbonneEducation85
  144. 144Warner Bros. EntertainmentEntertainment85
  145. 145World Health OrganizationHealthcare85
  146. 146XiaomiTechnology85
  147. 147Amazon Web ServicesTechnology84
  148. 148ArcelorMittalTechnology84
  149. 149Bank of AmericaFinance84
  150. 150Blizzard EntertainmentEntertainment84
  151. 151Carl's Jr.Food & Beverage84
  152. 152Carnegie Mellon UniversityEducation84
  153. 153CiscoTelecommunications84
  154. 154CostcoRetail84
  155. 155DellTechnology84
  156. 156Delta Air LinesTravel84
  157. 157DodgeAutomotive84
  158. 158DucatiAutomotive84
  159. 159Duke UniversityEducation84
  160. 160Dunkin'Food & Beverage84
  161. 161EricssonTechnology84
  162. 162FedExTravel84
  163. 163GeelyAutomotive84
  164. 164Georgetown UniversityEducation84
  165. 165Heineken InternationalFood & Beverage84
  166. 166HSBCFinance84
  167. 167IBMTechnology84
  168. 168In-N-Out BurgerFood & Beverage84
  169. 169Institut de Droit InternationalEducation84
  170. 170IntelTechnology84
  171. 171JeepAutomotive84
  172. 172Koninklijke PhilipsTechnology84
  173. 173LanciaAutomotive84
  174. 174Lockheed MartinTechnology84
  175. 175LufthansaTravel84
  176. 176NovartisHealthcare84
  177. 177Panasonic CorporationEntertainment84
  178. 178PeugeotAutomotive84
  179. 179RedditEntertainment84
  180. 180ReutersTelecommunications84
  181. 181SchweppesFood & Beverage84
  182. 182SmartAutomotive84
  183. 183SonyTechnology84
  184. 184Swiss Federal RailwaysTravel84
  185. 185Texas InstrumentsTechnology84
  186. 186ThalesTechnology84
  187. 187UberTechnology84
  188. 188United ArtistsEntertainment84
  189. 189Universal MusicEntertainment84
  190. 190Warner Bros. DiscoveryEntertainment84
  191. 191ZTETelecommunications84
  192. 192Aer LingusTravel83
  193. 193AliExpressRetail83
  194. 194Amazon Prime VideoEntertainment83
  195. 195ASICSFashion83
  196. 196Associated PressEntertainment83
  197. 197BASFTechnology83
  198. 198BlackBerryTechnology83
  199. 199CommerzbankInsurance83
  200. 200Cornell UniversityEducation83
  201. 201CourseraEducation83
  202. 202Dassault AviationTravel83
  203. 203DC ComicsEntertainment83
  204. 204DHLTravel83
  205. 205Domino's PizzaFood & Beverage83
  206. 206DREntertainment83
  207. 207FinnairTravel83
  208. 208Goldman SachsFinance83
  209. 209Hanna-BarberaEntertainment83
  210. 210HEC ParisEducation83
  211. 211HyundaiAutomotive83
  212. 212Japan AirlinesTravel83
  213. 213Juilliard SchoolEducation83
  214. 214KLMTravel83
  215. 215KTMAutomotive83
  216. 216Munhwa Broadcasting CorporationEntertainment83
  217. 217NBCEntertainment83
  218. 218New Line CinemaEntertainment83
  219. 219New York UniversityEducation83
  220. 220NissanAutomotive83
  221. 221Oracle CorporationTechnology83
  222. 222Paris Institute of Political StudiesEducation83
  223. 223PorscheAutomotive83
  224. 224Rice UniversityEducation83
  225. 225SanofiHealthcare83
  226. 226SAPTechnology83
  227. 227SberbankFinance83
  228. 228SiemensTechnology83
  229. 229SM EntertainmentEntertainment83
  230. 230Stanford UniversityEducation83
  231. 231SubwayFood & Beverage83
  232. 232Suzuki Motor CorporationAutomotive83
  233. 233TencentTechnology83
  234. 234TeslaAutomotive83
  235. 235UmbroFashion83
  236. 236VinciConstruction83
  237. 237WarnerMediaTelecommunications83
  238. 238YandexTechnology83
  239. 2393MTechnology82
  240. 240AirbnbTravel82
  241. 241Allianz SEInsurance82
  242. 242American ExpressFinance82
  243. 243AstraZenecaHealthcare82
  244. 244BarclaysFinance82
  245. 245BioNTechHealthcare82
  246. 246Blue OriginTravel82
  247. 247BlueskyTechnology82
  248. 248Burger KingFood & Beverage82
  249. 249ByteDanceTechnology82
  250. 250CadillacAutomotive82
  251. 251CosworthAutomotive82
  252. 252École des chartesEducation82
  253. 253EL AL Israel AirlinesTravel82
  254. 254Electronic ArtsEntertainment82
  255. 255European Investment BankFinance82
  256. 256FitchFinance82
  257. 257GeneralAutomotive82
  258. 258Grupo TelevisaEntertainment82
  259. 259IsuzuAutomotive82
  260. 260Land RoverAutomotive82
  261. 261Lotus CarsAutomotive82
  262. 262MazdaAutomotive82
  263. 263MichelinAutomotive82
  264. 264NokiaTechnology82
  265. 265Pegasus AirlinesTravel82
  266. 266PetronasEnergy82
  267. 267PfizerHealthcare82
  268. 268Red HatTechnology82
  269. 269ReebokFashion82
  270. 270RenaultAutomotive82
  271. 271S&P Global RatingsFinance82
  272. 272SaabTravel82
  273. 273Southwest AirlinesTravel82
  274. 274SputnikEntertainment82
  275. 275SubaruAutomotive82
  276. 276Universal PicturesEntertainment82
  277. 277AC Sparta PragueSports81
  278. 278AlibabaRetail81
  279. 279All Nippon AirwaysTravel81
  280. 280American Academy of Arts and SciencesEducation81
  281. 281AT&TTelecommunications81
  282. 282AtariEntertainment81
  283. 283AXAInsurance81
  284. 284BayerHealthcare81
  285. 285CanonicalTechnology81
  286. 286Columbia UniversityEducation81
  287. 287DaihatsuAutomotive81
  288. 288Deutsche BahnTravel81
  289. 289Fox NewsEntertainment81
  290. 290GazpromTelecommunications81
  291. 291Grameen BankFinance81
  292. 292Hamburg AirportTravel81
  293. 293Harley-DavidsonAutomotive81
  294. 294Hewlett-PackardTechnology81
  295. 295IvecoAutomotive81
  296. 296KappaFashion81
  297. 297Kaspersky LabTechnology81
  298. 298KFCFood & Beverage81
  299. 299Kintetsu RailwayTravel81
  300. 300LGTechnology81
  301. 301Massachusetts Institute of TechnologyEducation81
  302. 302McDonald'sFood & Beverage81
  303. 303Metro-Goldwyn-MayerEntertainment81
  304. 304MiramaxEntertainment81
  305. 305MitsubishiAutomotive81
  306. 306Norwegian Broadcasting CorporationEntertainment81
  307. 307PepsiCoFood & Beverage81
  308. 308RolexFashion81
  309. 309Škoda AutoAutomotive81
  310. 310StellantisAutomotive81
  311. 311Stellantis North AmericaAutomotive81
  312. 312TelefónicaTelecommunications81
  313. 313Turkish AirlinesTravel81
  314. 314UnileverRetail81
  315. 315UniqloFashion81
  316. 316University of StrasbourgEducation81
  317. 317VauxhallAutomotive81
  318. 318vivoTechnology81
  319. 319VodafoneTelecommunications81
  320. 320YamahaAutomotive81
  321. 321ABBTechnology80
  322. 322Air LiquideTechnology80
  323. 323Deutsche WelleEntertainment80
  324. 324DonkervoortAutomotive80
  325. 325École pratique des hautes étudesEducation80
  326. 326General ElectricTechnology80
  327. 327HondaTechnology80
  328. 328HuaweiTechnology80
  329. 329Institute of Electrical and Electronics EngineersEducation80
  330. 330JVCTechnology80
  331. 331KamazAutomotive80
  332. 332KiaAutomotive80
  333. 333KonamiEntertainment80
  334. 334Korean Broadcasting SystemEntertainment80
  335. 335MarsFood & Beverage80
  336. 336MastercardFinance80
  337. 337Mines ParisTechEducation80
  338. 338RAIEntertainment80
  339. 339Singapore AirlinesTravel80
  340. 340Sony PicturesEntertainment80
  341. 341SukhoiTravel80
  342. 342Sun MicrosystemsTechnology80
  343. 343VerizonTelecommunications80
  344. 344Wendy'sFood & Beverage80
  345. 345Western DigitalTechnology80
  346. 346ZaraFashion80
  347. 3477-ElevenRetail79
  348. 348A&W RestaurantsFood & Beverage79
  349. 349Aegean AirlinesTravel79
  350. 350AeroflotTravel79
  351. 351AirBalticTravel79
  352. 352Airbus Commercial AircraftTechnology79
  353. 353AntonovTechnology79
  354. 354AOLEntertainment79
  355. 355CitibankFinance79
  356. 356Conservatoire national des Arts et MétiersEducation79
  357. 357École Normale SupérieureEducation79
  358. 358FiatAutomotive79
  359. 359H&MFashion79
  360. 360Hankyu CorporationTravel79
  361. 361Hudson's BayRetail79
  362. 362Levi StraussFashion79
  363. 363Los Angeles TimesEntertainment79
  364. 364NewgroundsEntertainment79
  365. 365OCLCTechnology79
  366. 366OnePlusTelecommunications79
  367. 367Procter & GambleRetail79
  368. 368Qantas AirwaysTravel79
  369. 369RealmeTechnology79
  370. 370Saab AutomobileAutomotive79
  371. 371Saudi AramcoEnergy79
  372. 372Société GénéraleInsurance79
  373. 373TSMCTechnology79
  374. 374UBSFinance79
  375. 375United Parcel ServiceTravel79
  376. 376VfL WolfsburgSports79
  377. 377Yale UniversityEducation79
  378. 378YleEntertainment79
  379. 379AjinomotoFood & Beverage78
  380. 380ASUSTechnology78
  381. 381Bell LabsTechnology78
  382. 382BYD AutoAutomotive78
  383. 383California Institute of TechnologyEducation78
  384. 384ChevroletAutomotive78
  385. 385CitigroupFinance78
  386. 386EngieEnergy78
  387. 387LenovoTechnology78
  388. 388LOT Polish AirlinesTravel78
  389. 389LukoilEnergy78
  390. 390Mojang StudiosEntertainment78
  391. 391Paramount PicturesEntertainment78
  392. 392Polytechnic Institute of ParisEducation78
  393. 393PontiacAutomotive78
  394. 394Scandinavian AirlinesTravel78
  395. 395SEATAutomotive78
  396. 396Tabasco sauceFood & Beverage78
  397. 397ToshibaTechnology78
  398. 398University of OsloEducation78
  399. 399Wells FargoFinance78
  400. 400XeroxTechnology78
  401. 401AirbusTechnology77
  402. 402AlphabetTechnology77
  403. 403BuickAutomotive77
  404. 404Channel 4Entertainment77
  405. 405Chevron CorporationEnergy77
  406. 406Czech AirlinesTravel77
  407. 407DaciaAutomotive77
  408. 408European Central BankInsurance77
  409. 409FujitsuTelecommunications77
  410. 410Heckler & KochTechnology77
  411. 411NECEntertainment77
  412. 412NHKEntertainment77
  413. 413OppoTechnology77
  414. 414Organization of the Petroleum Exporting CountriesEnergy77
  415. 415Pontifícia Universidade Católica de Minas GeraisEducation77
  416. 416RTLEntertainment77
  417. 417Russian Aircraft Corporation MiGTravel77
  418. 418Standard OilEnergy77
  419. 419SWIFTTelecommunications77
  420. 420TemuRetail77
  421. 421University of PennsylvaniaEducation77
  422. 422AldiRetail76
  423. 423Alexa InternetTechnology76
  424. 424Alfa RomeoAutomotive76
  425. 425American Film InstituteEducation76
  426. 426ComcastTelecommunications76
  427. 427Groupe PSAAutomotive76
  428. 428Lehman BrothersFinance76
  429. 429MAN SETechnology76
  430. 430News CorporationEntertainment76
  431. 431Paris Observatory, PSL UniversityEducation76
  432. 432Sharp CorporationTechnology76
  433. 433ShellEnergy76
  434. 434Tokyo Stock ExchangeFinance76
  435. 435WhataburgerFood & Beverage76
  436. 436ABS-CBN CorporationEntertainment75
  437. 437AcerTechnology75
  438. 438ATI TechnologiesTechnology75
  439. 439Bank for International SettlementsInsurance75
  440. 440BMWAutomotive75
  441. 441Channel One RussiaEntertainment75
  442. 442EMITechnology75
  443. 443LidlRetail75
  444. 444MonsantoAgriculture75
  445. 445Northwestern UniversityEducation75
  446. 446RKO PicturesEntertainment75
  447. 447SupercellEntertainment75
  448. 448TatraAutomotive75
  449. 449TupolevTravel75
  450. 450Turkish Radio and Television CorporationEntertainment75
  451. 451VMwareTechnology75
  452. 45221st Century FoxEntertainment74
  453. 453Berkshire HathawayTechnology74
  454. 454Boston UniversityEducation74
  455. 455BPEnergy74
  456. 456CarlsbergFood & Beverage74
  457. 457Ferrero SpAFood & Beverage74
  458. 458GAZAutomotive74
  459. 459GMM GrammyEntertainment74
  460. 460International Union of Pure and Applied ChemistryEducation74
  461. 461Jack in the BoxFood & Beverage74
  462. 462Paris-Saclay UniversityEducation74
  463. 463Recording Industry Association of AmericaEntertainment74
  464. 464Sony MusicEntertainment74
  465. 465Apache Software FoundationTechnology73
  466. 466CompaqTechnology73
  467. 467ELBOAutomotive73
  468. 468European Bank for Reconstruction and DevelopmentFinance73
  469. 469KodakTechnology73
  470. 470MosfilmEntertainment73
  471. 471TV AztecaEntertainment73
  472. 472NestléFood & Beverage72
  473. 473OpelAutomotive72
  474. 474RIA NovostiEntertainment72
  475. 475TescoRetail72
  476. 476Trump OrganizationReal Estate72
  477. 477Université de Versailles Saint-Quentin-en-YvelinesEducation72
  478. 478Columbia RecordsEntertainment71
  479. 479Pierre and Marie Curie UniversityEducation71
  480. 480Russian Academy of SciencesTechnology71
  481. 481Taco BellFood & Beverage71
  482. 482RTEntertainment70
  483. 483ElsevierEntertainment69
  484. 484White Star LineTravel69
  485. 485LadaAutomotive68
  486. 486Le MondeEntertainment66
  487. 487CouchSurfingTravel56

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Scores reflect one AI model's assessment of each logo's design and are not an official ranking, endorsement, or measure of brand or commercial success. All brand names and logos are trademarks of their respective owners, referenced here for commentary and comparison.