How We Do It

We believe in keeping things simple. Our approach to logo evaluation covers a comprehensive range of areas:

• Neuroscience: How the brain perceives your logo (based on real data and experiments).
• Psychology: The emotional response it triggers.
• User Expectations: Aligning with what users anticipate in your industry.
• Artificial Intelligence: Leveraging advanced AI to enhance accuracy.
• Cultural & Ethical Sensitivity: Ensuring appropriateness across diverse backgrounds.
• Industry Standards: Comparing with successful and unsuccessful examples.
• Uniqueness: Assessing originality and distinctiveness.
• Visual Hierarchy: Understanding how viewers’ eyes are guided across your logo.
• Memorability: Evaluating how well your logo sticks in viewers' minds.
• Cognitive Load: Checking if your logo is easy to process at a glance.
• Brand Story Alignment: Ensuring your logo reflects your brand’s core values.

We combine insights from these areas into a powerful data pool, analyzing it all with cutting-edge AI to give you a thorough understanding of your logo’s impact.