Free · no signup to try

Drop your logo. Get its score in 60 seconds.

An objective, brain-based read on how your mark performs — then the two or three fixes that move it most.

  • Objective score across six pillars
  • Benchmarked against your industry
  • Plain-language, prioritized fixes
12,000+ brands scored this year
87
Sample result — your score appears instantly
Comp.92
Memo.71
Trust86

The science inside every analysis

Technologies and methodologies powering every analysis: Computer Vision, CLIP Embeddings, Visual Saliency, Eye-Tracking Prediction, Neural Response Modeling, Memorability Prediction, Colorblind Simulation, WCAG Contrast Analysis, Industry Benchmarking, Font Classification, Visual Similarity, Design-Trend Analysis, Versatility Testing, AI-Generation Detection, Cognitive Science, Neuromarketing, Peer-Reviewed Research, Multimodal AI.
How it works

Three steps to a sharper mark.

No brief, no waiting on an agency. Upload and read the result.

1

Upload your logo

Drop a file or paste your site URL. PNG, SVG, JPG — we handle the rest.

2

We run the neuro analysis

Saliency & gaze models, 12 biometric personas, and six scoring pillars — in about a minute.

3

Get your score & fixes

An explainable score, an industry benchmark, and the prioritized changes that move it most.

The science

Not opinion — measurement.

Every score traces back to a named, peer-reviewed method. Nothing is a black box.

Saliency & eye-tracking

DeepGaze models predict where the eye lands first — and whether it lands on you.

Biometric personas

12 audience profiles react to your mark — arousal, valence, recall, intent.

Color science

WCAG contrast, colorblind safety, and Kobayashi/Palmer-Schloss psychology.

Industry benchmarks

Your score placed against thousands of marks in your exact category.

What we measure

Six pillars. One honest score.

200+ signals, rolled into six dimensions you can actually act on.

Form & Composition 42

Balance, gestalt, proportion, scalability, typography.

Color 31

Palette, harmony, WCAG, colorblind safety, psychology.

Emotion & Personality 28

Arousal, valence, Jung archetype, Aaker dimensions.

Attention & Neuro 36

Saliency, gaze path, neural response, memorability.

Trust & Culture 25

Credibility, ethics, implicit bias, cultural risk.

Market & Positioning 30

Benchmark, differentiation, intent, competitor read.

The report

Every score is explainable.

Open any pillar to its sub-metrics, then to the raw science behind it. Nothing hand-wavy — you see exactly why.

  • Executive verdict in one read
  • Prioritized fixes with score impact
  • Shareable, verifiable certificate
87Overall
Form & Composition92
Color88
Attention & Neuro79
Market & Positioning71
Pricing

Start free. Upgrade when it pays off.

Free
€0
1 analysis · core score
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Pro
€24 /mo
20 analyses · full neuro suite
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Business
€79 /mo
Unlimited · team · API
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See where your logo's first fixation lands.

Free, no signup, under 60 seconds.

No credit card · your file is never shared