Most tools guess in seconds. We measure for four minutes.
An objective, research-backed read on how your mark performs, then the two or three fixes that move it most. Logo Analyzer is a logo rater that measures before it judges: 30+ real computer-vision measurements anchor 550+ research-informed scores, not just an AI's opinion. First analysis free, results in about four minutes.
- Objective score across six pillars
- Benchmarked against your industry
- Plain-language, prioritized fixes
Logo Score Index
We scored the world's most famous logos
Independent analysis. Logo Analyzer is not affiliated with or endorsed by these brands; all trademarks and logos belong to their respective owners.
Three steps to a sharper mark.
No brief, no waiting on an agency. Upload and read the result.
Upload your logo
Drop a file or paste your site URL. PNG, SVG, JPG. We handle the rest.
We run the neuro analysis
Saliency & gaze models, 12 biometric personas, and six scoring pillars, in about four minutes.
Get your score & fixes
An explainable score, an industry benchmark, and the prioritized changes that move it most.
Not opinion. Measurement.
Every score traces back to a named, peer-reviewed method. Nothing is a black box.
New to logo raters? See what a logo rater measures and how ours works.
Saliency & eye-tracking
DeepGaze models predict where the eye lands first, and whether it lands on you.
Biometric personas
12 audience profiles react to your mark: arousal, valence, recall, intent.
Color science
WCAG contrast, colorblind safety, and Kobayashi/Palmer-Schloss psychology.
Industry benchmarks
Your score placed against thousands of marks in your exact category.
The science inside every analysis
- Measures symmetry, edge density and entropy straight from your pixels.
- OpenAI's CLIP turns your logo into a 512-dimension vector we can compare.
- DeepGaze maps which pixels win attention first, pixel by pixel.
- Orders the likely fixations into a gaze path. Predicted, not measured.
- Modeled attention and arousal patterns inferred from pixels. Never EEG.
- A model trained on the MIT LaMem dataset estimates how memorable your mark is.
- Renders your logo under four vision conditions using Brettel/Viénot matrices.
- Computes WCAG contrast ratios and flags the pairs that fail AA or AAA.
- Percentile rank against 10,000+ real brand logos across 20 industry sectors.
- Zero-shot CLIP sorts your type into seven categories, geometric sans to script.
- Cosine distance on CLIP vectors finds your closest look-alikes in the corpus.
- Scores your mark against eight trends: minimalist, flat, retro, 3D and more.
- Re-renders your logo from 16px to 512px to see which details survive.
- A zero-shot read on whether a mark looks human-designed or AI-generated.
- Complexity and processing-load reads grounded in published perception research.
- Brand-response frameworks applied to what we measured, labeled exploratory.
- Aaker 1997, Palmer & Schloss 2010, Kobayashi 1981. Each score cites its source.
- Vision and language models read your mark and your brand context together.
Six pillars. One honest score.
200+ signals, rolled into six dimensions you can actually act on.
Form & Composition 42
Balance, gestalt, proportion, scalability, typography.
Color 31
Palette, harmony, WCAG, colorblind safety, psychology.
Emotion & Personality 28
Arousal, valence, Jung archetype, Aaker dimensions.
Attention & Neuro 36
Saliency, gaze path, neural response, memorability.
Trust & Culture 25
Credibility, ethics, implicit bias, cultural risk.
Market & Positioning 30
Benchmark, differentiation, intent, competitor read.
Every score is explainable.
Open any pillar to its sub-metrics, then to the raw science behind it. Nothing hand-wavy: you see exactly why.
- Executive verdict in one read
- Prioritized fixes with score impact
- Shareable, verifiable certificate
Brand Monitor
Don't just score it once. Watch it.
Monthly automatic re-scores, Score Trends, and a Brand Health email for your logo. Its own plan, or included with Starter and Professional.
Learn about Brand MonitorStart free. Upgrade when it pays off.
See where your logo's first fixation lands.
Free, no signup. Your report in about four minutes.