Most tools guess in seconds. We measure for four minutes.
An objective, brain-based read on how your mark performs, then the two or three fixes that move it most.
- Objective score across six pillars
- Benchmarked against your industry
- Plain-language, prioritized fixes
The science inside every analysis
- Measures symmetry, edge density and entropy straight from your pixels.
- OpenAI's CLIP turns your logo into a 512-dimension vector we can compare.
- DeepGaze maps which pixels win attention first, pixel by pixel.
- Orders the likely fixations into a gaze path. Predicted, not measured.
- Modeled attention and arousal patterns inferred from pixels. Never EEG.
- A model trained on the MIT LaMem dataset estimates how memorable your mark is.
- Renders your logo under four vision conditions using Brettel/Viénot matrices.
- Computes WCAG contrast ratios and flags the pairs that fail AA or AAA.
- Percentile rank against 10,000+ real brand logos across 20 industry sectors.
- Zero-shot CLIP sorts your type into seven categories, geometric sans to script.
- Cosine distance on CLIP vectors finds your closest look-alikes in the corpus.
- Scores your mark against eight trends: minimalist, flat, retro, 3D and more.
- Re-renders your logo from 16px to 512px to see which details survive.
- A zero-shot read on whether a mark looks human-designed or AI-generated.
- Complexity and processing-load reads grounded in published perception research.
- Brand-response frameworks applied to what we measured, labeled exploratory.
- Aaker 1997, Palmer & Schloss 2010, Kobayashi 1981. Each score cites its source.
- Vision and language models read your mark and your brand context together.
Three steps to a sharper mark.
No brief, no waiting on an agency. Upload and read the result.
Upload your logo
Drop a file or paste your site URL. PNG, SVG, JPG. We handle the rest.
We run the neuro analysis
Saliency & gaze models, 12 biometric personas, and six scoring pillars, in about four minutes.
Get your score & fixes
An explainable score, an industry benchmark, and the prioritized changes that move it most.
Not opinion. Measurement.
Every score traces back to a named, peer-reviewed method. Nothing is a black box.
Saliency & eye-tracking
DeepGaze models predict where the eye lands first, and whether it lands on you.
Biometric personas
12 audience profiles react to your mark: arousal, valence, recall, intent.
Color science
WCAG contrast, colorblind safety, and Kobayashi/Palmer-Schloss psychology.
Industry benchmarks
Your score placed against thousands of marks in your exact category.
Six pillars. One honest score.
200+ signals, rolled into six dimensions you can actually act on.
Form & Composition 42
Balance, gestalt, proportion, scalability, typography.
Color 31
Palette, harmony, WCAG, colorblind safety, psychology.
Emotion & Personality 28
Arousal, valence, Jung archetype, Aaker dimensions.
Attention & Neuro 36
Saliency, gaze path, neural response, memorability.
Trust & Culture 25
Credibility, ethics, implicit bias, cultural risk.
Market & Positioning 30
Benchmark, differentiation, intent, competitor read.
Every score is explainable.
Open any pillar to its sub-metrics, then to the raw science behind it. Nothing hand-wavy: you see exactly why.
- Executive verdict in one read
- Prioritized fixes with score impact
- Shareable, verifiable certificate
Start free. Upgrade when it pays off.
See where your logo's first fixation lands.
Free, no signup. Your report in about four minutes.