Corporate Lab Services

Conduct controlled perception studies with recruited participant panels. We measure fixation patterns, emotional arousal, and brand associations using calibrated instruments in a laboratory setting.

Real eye trackers (Tobii/EyeLink) record where participants actually look when viewing your brand. We produce fixation maps, scanpaths, and dwell-time data from observed gaze behavior — not predictions.

Measure emotional responses with galvanic skin response (GSR), facial action coding (FACS), and self-report scales administered to real participants. Observed data, not AI estimates.

Test logo variants side-by-side with real human panels — measured eye-tracking patterns, observed emotional responses, and timed recall accuracy. Data from actual participants, not models.

Measure actual recall rates with timed recognition tests on human panels. Participants are shown your logo among competitors, and we record recognition accuracy, response time, and unaided recall.

Recruit region-specific panels to test brand perception across cultures and demographics. We observe how different audiences actually respond to your visuals in controlled settings.

Measure cognitive load with timed recognition tasks and EEG-based attention metrics. Participants process your brand assets while we record response times, error rates, and neural attention markers.

Run Implicit Association Tests (IAT) with real participants to measure unconscious brand-attribute pairings. Observe reaction-time differences that reveal what your brand truly communicates beyond stated opinions.

Test color perception with participant panels using calibrated displays. We measure emotional associations, cultural connotations, and preference rankings for your color palette through controlled experiments.

Test typography with participant panels — measure reading speed, comprehension accuracy, and brand personality attribution for different font options. Observed data from real reading behavior.

Our research team runs live testing sessions during your design workshops. Real participants evaluate variants in real time while we capture eye tracking, emotional response, and preference data on the spot.

Observe emotional responses through galvanic skin response and facial expression analysis on real participants. Measure which visual elements trigger measurable engagement and loyalty signals.

Test your entire brand portfolio with participant panels — measure recognition, confusion rates, and perceived hierarchy across sub-brands. Observed cohesion data from real audience segments.

Present your brand alongside competitors to participant panels. Measure perceived market positioning, differentiation strength, and preference rankings with observed data from your target audience.

Test rebrand concepts with existing customers and new audiences. Measure recognition transfer, emotional response shift, and equity impact through controlled before/after studies with real participants.

Test your logo across web, mobile, print, and signage with participant panels viewing each context on representative media. Measured recognition rates and readability across every platform.

Test animated vs static versions with participant panels. Measure attention capture, comprehension speed, and brand recall for motion variants using eye tracking and response-time data.

Test packaging and digital brand materials with participant panels in simulated retail environments. Measure shelf impact, visual hierarchy, and purchase intent from observed behavior.

Test with participants across ability spectra — including color vision deficiency, low vision, and motor impairments. WCAG compliance verified through real usage observation, not simulation.

Test ad creatives with participant panels — measure recall rates, emotional response, and brand attribution accuracy. Understand which executions work and why, based on observed participant data.

Run repeated-measures studies with the same participant cohort over months or years. Track how brand perception shifts after redesigns, campaigns, or market changes with real longitudinal data.

Benchmark your brand against competitors using panel-based preference testing combined with our 10,000+ logo database. Participants rank, sort, and evaluate brands from your sector in controlled conditions.

Participants rate your brand across 50 Aaker-extended personality values. We measure the gap between your intended brand personality and what your audience actually perceives — based on observed ratings, not AI estimates.