Real Results, Real Impact
See how companies across industries have used science-driven logo analysis to strengthen their brand, increase trust, and drive measurable outcomes.
Food & Beverage
Case Study #1Challenge
A national food brand preparing for a major retail launch discovered low brand recall among target consumers. Their existing logo scored poorly in shelf-stand-out tests — blending into category norms rather than differentiating.
Approach
The Full Neuroscience Analysis revealed weak visual saliency and poor emotional resonance. The color psychology report showed their green palette was indistinguishable from competitors. Using the competitive landscape analysis, they repositioned their visual identity with higher-contrast colors and a more distinctive mark.
"The neuroscience data gave us confidence that our rebrand wasn't just opinion — it was backed by how the brain actually processes our identity."
— VP of MarketingFinancial Services
Case Study #2Challenge
A fintech startup struggled to convey trust and innovation simultaneously. Their logo tested well for modernity but scored critically low on trust metrics — a deal-breaker in financial services where credibility drives conversions.
Approach
The trust and credibility assessment pinpointed specific design elements undermining perceived reliability. Typography analysis recommended serif accents to complement the geometric mark, and the color harmony report guided a shift toward deeper blue tones with strategic gold accents.
"We spent thousands on A/B tests trying to figure out why sign-ups were low. Turns out, our logo was sending the wrong subconscious signals."
— Co-Founder & CEOHealth & Wellness
Case Study #3Challenge
A wellness brand expanding from local studios to an online subscription platform found their warm, hand-drawn logo felt amateur at digital scale. It lacked cross-platform consistency and failed basic accessibility requirements.
Approach
The multi-platform adaptability audit revealed critical legibility issues at small sizes and poor contrast ratios on mobile. The brand architecture analysis helped create a scalable system preserving the organic feel while meeting digital and WCAG requirements.
"Logo Analyzer showed us exactly what to keep and what to evolve — no guesswork needed."
— CEO & FounderConstruction & Engineering
Case Study #4Challenge
Competing for large government and commercial contracts, an engineering firm needed their brand to project authority and technical competence. Their dated logo was losing bids before proposals were even read.
Approach
The full analysis revealed low-authority emotional responses and poor visual memorability. Competitive landscape analysis showed how top competitors' marks communicated strength and precision. The rebrand risk assessment provided a safe transition path preserving existing equity with key clients.
"In our industry, your logo is the first thing on every proposal cover. We needed that first impression to count."
— Managing DirectorReady to Write Your Success Story?
Join thousands of brands that have used science-driven analysis — real CV measurements combined with neuroscience research to strengthen their visual identity and drive real business results.